Vineeta Singh
Co-founder and CEO, SUGAR Cosmetics
Vineeta Singh is co-founder and CEO of SUGAR Cosmetics, the beauty brand she started in 2015 with her husband Kaushik Mukherjee. An IIT Madras (electrical engineering) and IIM Ahmedabad graduate, she earlier co-founded the monthly beauty subscription box FAB BAG in 2012, whose customer insights shaped SUGAR's range. At the Season 1 launch SUGAR reported annualised sales above ₹500 crore and presence in 35,000+ retail outlets across 130+ cities.
- SUGAR Cosmetics · Co-founder and CEO
- FAB BAG · Co-founder (beauty subscription box, launched 2012)
Seasons: Shark Tank India Season 1
On the panel
21
Published pitches
Documented offers
6
Pitches with a recorded offer. Rejected offers are often not recorded.
Deals on air
6
Offer accepted on television
Reported closed
0
Per published reports
Committed on air
₹3.56 Cr
Equity cash in accepted offers, whole deal (shared deals are not split)
Deals accepted on air
| Company | Episode | Accepted terms | Outcome |
|---|---|---|---|
| BluePine Foods | S1 E1 | ₹75 L for 16% | DealClosing not reported |
| Sunfox Technologies | S1 E25 | ₹1 Cr for 6% | DealClosing not reported |
| Kabaddi Adda | S1 E30 | ₹80 L for 6% | DealClosing not reported |
| Nomad Food Project | S1 E34 | ₹40 L for 20% | DealClosing not reported |
| Jain Shikanji | S1 E35 | ₹40 L for 30% + Equity offered in the subsidiary HBMB Foods rather than the parent brand; reportedly conditional on the family formalising agreements over the brand. | DealClosing not reported |
| Sneakare | S1 E36 | ₹21 L for 12% | DealClosing not reported |
Sources
- 1.Shark Tank India Season 1 to be out soon: Here are the details about the sharks
Business Today · Published 18 Nov 2021 · Accessed 20 Oct 2026
- 2.Sony Entertainment Television reveals the sharks for the very first edition of Shark Tank India
Mediainfoline · Published 18 Nov 2021 · Accessed 20 Oct 2026
- 3.Vineeta Singh profile
Global Indian · Accessed 20 Oct 2026
- 4.SUGAR Cosmetics official website
SUGAR Cosmetics · Accessed 20 Oct 2026
Spotted something wrong?
Corrections with a source link are reviewed and applied to the dataset.