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Beauty & Personal CareSeason 2 · Episode 9Verified

Paradyes

Semi-permanent hair colours

Hair-colour brand known for semi-permanent shades that wash out over several washes. It was launched in 2021 with its own lab in Ankleshwar and an office in Ahmedabad.

FoundersYushika Jolly

Pitch & term sheet

Shark Tank India Season 2 · Episode 9 · Aired 12 Jan 2023 · Pitch #25

DealClosing not reported

PitchedSemi-permanent hair colours

The founder pitched a range of wash-out hair colours. Several sharks bid, and she settled on a joint deal with Aman Gupta and Vineeta Singh after countering their offers.

Founders' ask

₹65 L

for 1% equity

Deal accepted on air

₹65 L

₹65 L for 2%

Implied valuation

₹32.5 Cr

Deal terms (ask implied ₹65 Cr)

Implied valuation is calculated by PitchBase Global as cash ÷ equity share and excludes debt. An offer accepted on television is subject to due diligence and may change or not close.

Sharks on the panel

Documented offers

  1. 1.Peyush Bansal

    ₹65 L + Equity reported inconsistently: 1% (Indian Retailer) vs 5% (LeisureByte).

    Declined

  2. 2.Vineeta Singh & Anupam Mittal

    ₹65 L for 4%

    Revised

  3. 3.Aman Gupta

    ₹65 L for 5%

    Revised

  4. 4.Aman Gupta & Vineeta Singh

    ₹65 L for 2%

    Accepted on air

After the show

Closing not reported

We have not found a reliable published report on whether this investment closed after filming.

VerifiedLast checked 21 Oct 2026

Company timeline

  1. Mar 2021

    Brand launched

  2. 12 Jan 2023

    Appeared on Shark Tank India Season 2

Founders & leadership

  • Yushika Jolly

    Founder

    Founded Paradyes in 2021 after returning from London and setting up a hair-colour lab in Ankleshwar.

Sources

  1. 1.
    26-YO's Fun Hair Colour Brand Earns Turnover of Rs 3.5 Crore & a Spot on Shark Tank

    The Better India · Published 10 Jan 2023 · Accessed 21 Oct 2026

  2. 2.
    Semi-Permanent Hair Color Brand Paradyes Impress the Sharks, Raise Rs 65 Lakh for 2 pc Equity

    Indian Retailer · Published 14 Jan 2023 · Accessed 21 Oct 2026

  3. 3.
    Shark Tank India Season 2 Episode 9 Recap and Review

    LeisureByte · Published 13 Jan 2023 · Accessed 21 Oct 2026Recap blog / aggregator

  4. 4.
    Paradyes official website (placeholder page)

    Paradyes · Accessed 21 Oct 2026

  5. 5.
    Shark Tank India season 2

    Wikipedia · Accessed 21 Oct 2026Encyclopedia (lead only)

  6. 6.
    Shark Tank India Season 2: All deals that led sharks to join forces with each other till now

    LeisureByte · Published 26 Jan 2023 · Accessed 21 Oct 2026Recap blog / aggregator

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