Zoff
Asquare Food and Beverages Private Limited
Freshly ground Indian spices
Raipur spice brand that grinds masalas with air-classifying mills and sells them online, positioning on freshness and aroma.
FoundersAkash Agarwal & Ashish Agarwal
Pitch & term sheet
Shark Tank India Season 2 · Episode 28 · Aired 8 Feb 2023 · Pitch #86
PitchedSpices and masalas
Two brothers pitched a bootstrapped spice brand at a high valuation. Four sharks made offers; after Anupam Mittal tore up his cheque, the founders closed with Aman Gupta.
Founders' ask
₹1 Cr
for 0.5% equity
Deal accepted on air
₹1 Cr
₹1 Cr for 1.25%
Implied valuation
₹80 Cr
Deal terms (ask implied ₹200 Cr)
Implied valuation is calculated by PitchBase Global as cash ÷ equity share and excludes debt. An offer accepted on television is subject to due diligence and may change or not close.
Sharks on the panel
Documented offers
- Withdrawn
₹1 Cr for 2% + Conditional offer (condition not reported); withdrawn when the founders did not respond to him.
- Revised
₹1 Cr for 2%
- Declined
Terms not reported.
- Declined
Terms not reported.
- Accepted on air
₹1 Cr for 1.25%
After the show
Bar & Bench (2024-08-26) describes the Rs 1 crore from Aman Gupta at an Rs 80 crore valuation as a past raise; status left unknown per batch instructions.
Company timeline
2018
Company founded
8 Feb 2023
Pitched on Shark Tank India Season 2 (episode 28)
26 Aug 2024
Investment from JM Financial reported
Bar & Bench reported ELP advising JM Financial on an investment in Zoff Foods; amount not stated.
Founders & leadership
Akash Agarwal
Co-founder
Ashish Agarwal
Co-founder
Sources
- 1.ZOFF Raises INR 1 Crore On Shark Tank India's Season 2
Entrepreneur India · Published 9 Feb 2023 · Accessed 21 Oct 2026
- 2.Brothers' First-in-India Tech Keeps Spices Fresh for Longer, Bags Rs 1 Cr on Shark Tank
The Better India · Published 10 Mar 2023 · Accessed 21 Oct 2026
- 3.ELP advises JM Financial on its investment in Shark Tank fame Zoff Foods
Bar & Bench · Published 26 Aug 2024 · Accessed 21 Oct 2026
- 4.Shark Tank India Season 2 Episode 28 Recap and Review: Spicy Nostalgia and Accessible Metaverse
Leisurebyte · Published 9 Feb 2023 · Accessed 21 Oct 2026Recap blog / aggregator
- 5.Sustainable startups that won big on Shark Tank season two (web story)
The Better India · Accessed 21 Oct 2026
- 6.Shark Tank India season 2
Wikipedia · Accessed 21 Oct 2026Encyclopedia (lead only)
Spotted something wrong?
Corrections with a source link are reviewed and applied to the dataset.