
Bacon Thecha - Green
Indian-style smoked bacon condiment made with green chillies, garlic and curry leaves, used as a dip, spread or marinade.

Brand making savoury bacon-based condiments such as thechas, relishes, jams and chilli oils, founded by two hotel-management graduates and sold through its own online store.
FoundersAditya Rai & Advaith Inamke
Shark Tank India Season 1 · Episode 34 · Aired 3 Feb 2022 · Pitch #111
PitchedSavoury bacon jams
Nomad Food Project asked for 40 lakh rupees for 10% equity for its bacon jams. Four sharks jointly offered 40 lakh for 20%, and the founders accepted.
Founders' ask
₹40 L
for 10% equity
Deal accepted on air
₹40 L
₹40 L for 20%
Implied valuation
₹2 Cr
Deal terms (ask implied ₹4 Cr)
Implied valuation is calculated by PitchBase Global as cash ÷ equity share and excludes debt. An offer accepted on television is subject to due diligence and may change or not close.
1.Ashneer Grover, Namita Thapar, Vineeta Singh & Ghazal Alagh
₹40 L for 20%
We have not found a reliable published report on whether this investment closed after filming.

Indian-style smoked bacon condiment made with green chillies, garlic and curry leaves, used as a dip, spread or marinade.
Co-founder
Hotel-management graduate (IHM Mumbai) who began the brand as a research project while studying, per Restaurant India.
Co-founder
Hotel-management graduate (IHM Mumbai) and co-founder who describes the brand as disrupting the savoury-jam market, per Restaurant India.
Shark Tank Talks · Accessed 20 Oct 2026Recap blog / aggregator
Springzo · Accessed 20 Oct 2026Community or derivative listing
Restaurant India · Published 28 Feb 2022 · Accessed 20 Oct 2026
Nomad Food Project · Accessed 20 Oct 2026
Shiprocket · Accessed 20 Oct 2026Recap blog / aggregator
StartupTalky · Accessed 20 Oct 2026Recap blog / aggregator
StartupTalky · Accessed 20 Oct 2026Recap blog / aggregator
StartupTalky · Accessed 20 Oct 2026Recap blog / aggregator
Business Outreach · Accessed 20 Oct 2026Recap blog / aggregator
StartupWired · Published 29 Aug 2024 · Accessed 20 Oct 2026Recap blog / aggregator
Wikipedia · Accessed 20 Oct 2026Encyclopedia (lead only)
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