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Home & LivingAgriculture & AgritechSeason 2 · Episode 1Partially verified

HooVu Fresh

Fresh flowers for daily worship

Flower brand selling fresh pooja flowers and related worship products such as incense sticks online.

FoundersRhea Karuturi & Yeshoda Karuturi

Visit official website(opens in a new tab)View products (1)

Pitch & term sheet

Shark Tank India Season 2 · Episode 1 · Aired 2 Jan 2023 · Pitch #1

DealClosing not reported

PitchedFresh pooja flowers with longer shelf life

The sisters behind HooVu Fresh pitched a supply chain that delivers fresh flowers for worship. Peyush Bansal and Aman Gupta invested jointly, beating a mixed equity-and-debt offer from Vineeta Singh and Namita Thapar.

Founders' ask

₹80 L

for 1% equity

Deal accepted on air

₹1 Cr

₹1 Cr for 2%

Implied valuation

₹50 Cr

Deal terms (ask implied ₹80 Cr)

Implied valuation is calculated by PitchBase Global as cash ÷ equity share and excludes debt. An offer accepted on television is subject to due diligence and may change or not close.

Sharks on the panel

Documented offers

  1. 1.Vineeta Singh & Namita Thapar

    ₹50 L for 1% + ₹30 L debt at 12%

    Declined

  2. 2.Peyush Bansal & Aman Gupta

    ₹1 Cr for 2%

    Accepted on air

After the show

Closing not reported

We have not found a reliable published report on whether this investment closed after filming.

VerifiedLast checked 21 Oct 2026

Products & where to buy

Company timeline

  1. 2 Jan 2023

    Pitched on Shark Tank India Season 2, episode 1

    Raised Rs 1 crore for 2% from Peyush Bansal and Aman Gupta on air.

Founders & leadership

Sources

  1. 1.
    Shark Tank India Season 2 Episode 1: Highlights, Recap

    Business Today · Published 3 Jan 2023 · Accessed 21 Oct 2026

  2. 2.
    HooVu Fresh official website

    HooVu Fresh · Accessed 21 Oct 2026

  3. 3.
    Top deals so far in Season 2 of Shark Tank India

    TechStory · Published 16 Jan 2023 · Accessed 21 Oct 2026Recap blog / aggregator

  4. 4.
    Five Shark Tank India deals that prove ambitious founders should be an angel investor's real bet

    LVX (LetsVenture) · Published 23 Jan 2023 · Accessed 21 Oct 2026Recap blog / aggregator

  5. 5.
    Shark Tank India Season 2: All deals that led sharks to join forces with each other till now

    LeisureByte · Published 26 Jan 2023 · Accessed 21 Oct 2026Recap blog / aggregator

  6. 6.
    Shark Tank India season 2

    Wikipedia · Accessed 21 Oct 2026Encyclopedia (lead only)

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