Sharma Ji Ka Aata
Chakki-ground flours in dozens of varieties
Pune flour brand that sells many varieties of stone-ground and specialty atta, positioned as a less-processed alternative to packaged flour.
Pitch & term sheet
Shark Tank India Season 2 · Episode 25 · Aired 3 Feb 2023 · Pitch #77
PitchedMulti-variety chakki atta
A mother-and-son team pitched their range of around 40 flours as a healthier alternative to mass-market packaged atta. Offers involving debt were turned down in favour of Anupam Mittal's straight equity offer.
Founders' ask
₹40 L
for 10% equity
Deal accepted on air
₹40 L
₹40 L for 20%
Implied valuation
₹2 Cr
Deal terms (ask implied ₹4 Cr)
Implied valuation is calculated by PitchBase Global as cash ÷ equity share and excludes debt. An offer accepted on television is subject to due diligence and may change or not close.
Sharks on the panel
Documented offers
- Declined
Equity-plus-debt offer at a high equity stake; terms not reported.
- Declined
Debt-based offer with marketplace (e.g. Amazon Fresh) support; terms not reported.
- Accepted on air
₹40 L for 20%
After the show
Business Today (2025-03-14) says Anupam Mittal invested and calls the brand his 'mission'; status left unknown per batch instructions.
Company timeline
2016
Company founded
3 Feb 2023
Pitched on Shark Tank India Season 2 (episode 25)
Sources
- 1.'From Rs 1 lakh to Rs 1 crore': Anupam Mittal calls Sharma Ji Ka Aata investment his 'mission,' not just business
Business Today · Published 14 Mar 2025 · Accessed 21 Oct 2026
- 2.Sharma Ji Ka Aata: A Success Story of Healthy, Chemical-Free Flour
The Ascendants · Published 31 Mar 2025 · Accessed 21 Oct 2026Recap blog / aggregator
- 3.Sharma Ji Ka Aata online store
Sharma Ji Ka Aata · Accessed 21 Oct 2026
- 4.Shark Tank India Season 2 Episode 25 Recap and Review: When the Sharks Engage in a Bidding War
Leisurebyte · Published 4 Feb 2023 · Accessed 21 Oct 2026Recap blog / aggregator
- 5.Shark Tank India Season 2 Episode 24 and 25 Reactions: Suddenly, It's All About Amit Jain Vs Anupam Mittal
Leisurebyte · Published 4 Feb 2023 · Accessed 21 Oct 2026Recap blog / aggregator
- 6.Shark Tank India season 2
Wikipedia · Accessed 21 Oct 2026Encyclopedia (lead only)
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Corrections with a source link are reviewed and applied to the dataset.