Anupam Mittal
Founder and CEO, Shaadi.com and People Group
Anupam Mittal founded People Group in 1996 and launched the matrimonial site Sagai.com in 1997, which became Shaadi.com; he is Founder and CEO of both. The group also created Makaan.com and Mauj Mobile. He is an angel investor with more than 200 investments at the time of Season 1 (Sony's launch note), a figure Storyboard18 later put above 250, and he appeared as a shark in the show's first three seasons.
- Shaadi.com · Founder and CEO
- People Group · Founder and CEO
Seasons: Shark Tank India Season 1
On the panel
40
Published pitches
Documented offers
15
Pitches with a recorded offer. Rejected offers are often not recorded.
Deals on air
8
Offer accepted on television
Reported closed
0
Per published reports
Committed on air
₹4.96 Cr
Equity cash in accepted offers, whole deal (shared deals are not split)
Deals accepted on air
| Company | Episode | Accepted terms | Outcome |
|---|---|---|---|
| VivaLyf Innovations | S1 E8 | ₹56 L for 33.33% | DealClosing not reported |
| Thinkerbell Labs | S1 E13 | ₹1.05 Cr for 3% | DealClosing not reported |
| Carragreen | S1 E13 | ₹50 L for 20% | DealClosing not reported |
| Bamboo India | S1 E16 | ₹50 L for 3.5% + ₹30 L debt | DealClosing not reported |
| Let's Try | S1 E16 | ₹45 L for 12% + Reportedly split equally, 6% each. | DealClosing not reported |
| PawsIndia | S1 E25 | ₹50 L for 15% | DealClosing not reported |
| Sunfox Technologies | S1 E25 | ₹1 Cr for 6% | DealClosing not reported |
| Jain Shikanji | S1 E35 | ₹40 L for 30% + Equity offered in the subsidiary HBMB Foods rather than the parent brand; reportedly conditional on the family formalising agreements over the brand. | DealClosing not reported |
Other documented offers
Pitches where Anupam made or joined an offer that was not the accepted deal. This list is incomplete: many rejected offers were not recorded by our sources.
| Company | Episode | Offer(s) involving this shark | Outcome |
|---|---|---|---|
| Torchit | S1 E7 | ₹50 L for 2.5% + ₹25 L debt + Founder countered with Rs 50 lakh for 1% plus Rs 25 lakh debt; Anupam refused. Debt interest rate not confirmed in a source I opened. | No Deal |
| La Kheer Deli | S1 E7 | ₹50 L for 25% + BizzBucket says the offer depended on piloting a premix model. A 15% figure was discussed later; the recaps disagree on whether the founders countered with it or Anupam revised to it. | No Deal |
| Beyond Snack | S1 E8 | ₹50 L for 20%; ₹50 L for 10% + Reduced from 20% after the founder disclosed an earlier round. | Deal |
| Altor | S1 E9 | ₹50 L for 10% | Deal |
| Ariro | S1 E9 | ₹50 L for 12% + Later lowered to 10%.; ₹50 L for 10% | Deal |
| Kabira Handmade | S1 E9 | ₹25 L for 10% + ₹75 L debt | No Deal |
| Nuutjob | S1 E10 | ₹25 L for 25% | Deal |
Sources
- 1.Shark Tank India Season 1 to be out soon: Here are the details about the sharks
Business Today · Published 18 Nov 2021 · Accessed 20 Oct 2026
- 2.Sony Entertainment Television reveals the sharks for the very first edition of Shark Tank India
Mediainfoline · Published 18 Nov 2021 · Accessed 20 Oct 2026
- 3.Anupam Mittal: Shaadi.com to Shark Tank, more about the outspoken entrepreneur
Storyboard18 · Published 13 Mar 2024 · Accessed 20 Oct 2026
- 4.Shaadi.com official website
Shaadi.com (People Group) · Accessed 20 Oct 2026
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Corrections with a source link are reviewed and applied to the dataset.