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Beauty & Personal CareHealth & WellnessSeason 1 · Episode 10Partially verified

Nuutjob

Intimate hygiene for men

Ahmedabad men's intimate hygiene brand started by cousins Ananya and Anushree Maloo and launched online in July 2021. It sells washes, sprays and other grooming products direct to consumers.

FoundersAnanya Maloo & Anushree Maloo

Visit official website(opens in a new tab)View products (1)

Pitch & term sheet

Shark Tank India Season 1 · Episode 10 · Aired 31 Dec 2021 · Pitch #28

DealClosing not reported

PitchedMale intimate hygiene range

Cousins Ananya and Anushree Maloo asked for Rs 25 lakh for 5% for their male intimate hygiene range. Several sharks bid for much more equity, and they accepted Rs 25 lakh for 20% from Peyush Bansal, Aman Gupta and Namita Thapar.

Founders' ask

₹25 L

for 5% equity

Deal accepted on air

₹25 L

₹25 L for 20%

Implied valuation

₹1.25 Cr

Deal terms (ask implied ₹5 Cr)

Implied valuation is calculated by PitchBase Global as cash ÷ equity share and excludes debt. An offer accepted on television is subject to due diligence and may change or not close.

Sharks on the panel

Documented offers

  1. 1.Ashneer Grover & Anupam Mittal

    ₹25 L for 25%

    Declined

  2. 2.Ashneer Grover

    ₹25 L for 15%

    Declined

  3. 3.Peyush Bansal, Aman Gupta & Namita Thapar

    ₹25 L for 20%

    Accepted on air

After the show

Closing not reported

We have not found a reliable published report on whether this investment closed after filming.

Partially verifiedLast checked 20 Oct 2026

Products & where to buy

Company timeline

  1. 2021

    Pitched on Shark Tank India season 1

    Episode 10; Sony LIV lists the air date only as 2021. Accepted Rs 25 lakh for 20% from Peyush Bansal, Aman Gupta and Namita Thapar.

  2. Jul 2021

    Products launched online

Founders & leadership

  • Ananya Maloo

    Co-founder

    Co-founder of Nuutjob with her cousin Anushree. The pair bootstrapped the brand with Rs 5 lakh and launched it online in July 2021 (The Better India, 2022).

  • Anushree Maloo

    Co-founder

    Co-founder of Nuutjob with her cousin Ananya. The pair bootstrapped the brand with Rs 5 lakh and launched it online in July 2021 (The Better India, 2022).

Sources

  1. 1.
    Shark Tank India Episode 10: What Happened in the Show?

    BizzBucket · Published 14 Jan 2022 · Accessed 20 Oct 2026Recap blog / aggregator

  2. 2.
    Nuutjob: sisters build a male intimate hygiene brand (The Better India)

    The Better India · Published 18 Feb 2022 · Accessed 20 Oct 2026

  3. 3.
    Watch Shark Tank India Season 1 Episode 10 Online - Passion About Entrepreneurship

    Sony LIV · Accessed 20 Oct 2026

  4. 4.
    Nuutjob official website

    Nuutjob · Accessed 20 Oct 2026

  5. 5.
    Shark Tank India season 1

    Wikipedia · Accessed 20 Oct 2026Encyclopedia (lead only)

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