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Beauty & Personal CareSeason 2 · Episode 1Partially verified

Recode Studios

Recode Studios Limited

Indian makeup and skincare brand selling cosmetics through its own online store and retail outlets.

Pitch & term sheet

Shark Tank India Season 2 · Episode 1 · Aired 2 Jan 2023 · Pitch #3

No Deal

PitchedMakeup and cosmetics brand

Recode pitched its profitable makeup business. The sharks praised its numbers but stayed out, largely because the brand competes with Vineeta Singh's SUGAR Cosmetics.

Founders' ask

₹1 Cr

for 1% equity

Deal

No deal

Implied valuation

₹100 Cr

Based on the ask

Implied valuation is calculated by PitchBase Global as cash ÷ equity share and excludes debt. An offer accepted on television is subject to due diligence and may change or not close.

Partially verifiedLast checked 21 Oct 2026

Products & where to buy

Company timeline

  1. 2 Jan 2023

    Pitched on Shark Tank India Season 2, episode 1

    No deal.

Sources

  1. 1.
    Shark Tank India Season 2 Episode 1: Highlights, Recap

    Business Today · Published 3 Jan 2023 · Accessed 21 Oct 2026

  2. 2.
    Recode Studios official store

    Recode Studios · Accessed 21 Oct 2026

  3. 3.
  4. 4.
    Shark Tank India season 2

    Wikipedia · Accessed 21 Oct 2026Encyclopedia (lead only)

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