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Beauty & Personal CareSeason 1 · Episode 12Partially verified

Auli Lifestyle

Ayurvedic skincare

Kolkata Ayurvedic skincare brand founded by Aishwarya Biswas, selling face care products and combo kits direct online.

FoundersAishwarya Biswas

Pitch & term sheet

Shark Tank India Season 1 · Episode 12 · Aired 4 Jan 2022 · Pitch #34

DealReported closed

PitchedAyurvedic cosmetics

Aishwarya Biswas asked for Rs 75 lakh for 4% for her Ayurvedic skincare brand. Namita Thapar bid for 20% and settled at 15%, and the founder says the money arrived within about four months of filming.

Founders' ask

₹75 L

for 4% equity

Deal accepted on air

₹75 L

₹75 L for 15% + Namita to act as mentor as well as investor (per BizzBucket).

Implied valuation

₹5 Cr

Deal terms (ask implied ₹18.75 Cr)

Implied valuation is calculated by PitchBase Global as cash ÷ equity share and excludes debt. An offer accepted on television is subject to due diligence and may change or not close.

Documented offers

  1. 1.Namita Thapar

    ₹75 L for 20%

    Revised
  2. 2.Namita Thapar

    ₹75 L for 15% + Namita to act as mentor as well as investor (per BizzBucket).

    Accepted on air

After the show

Reported closedReported 23 Aug 2023

Founder told The Core (Aug 2023) that she received the funds from Namita Thapar within four months of the shoot. The article does not restate the amount or equity.

Partially verifiedLast checked 20 Oct 2026

Products & where to buy

Founders & leadership

Sources

  1. 1.
    Shark Tank India Episode 12: What Happened in the Show?

    BizzBucket · Published 16 Jan 2022 · Accessed 20 Oct 2026Recap blog / aggregator

  2. 2.
  3. 3.
  4. 4.
    Auli Lifestyle official website

    Auli Lifestyle · Accessed 20 Oct 2026

  5. 5.
    Shark Tank India season 1

    Wikipedia · Accessed 20 Oct 2026Encyclopedia (lead only)

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