Spice Story
Desi chutneys reimagined as sauces
Mumbai food brand that turns traditional Indian chutneys into ready-to-use sauces sold in recyclable bottles through online and offline channels.
FoundersGayatri Gogate, Soumyadeep Mukherjee & Vibhor Rastogi
Pitch & term sheet
Shark Tank India Season 2 · Episode 19 · Aired 26 Jan 2023 · Pitch #57
PitchedIndian chutney-style sauces
Three founders pitched a range of desi sauces based on traditional chutneys. A correction to their reported monthly sales hurt the pitch, and they took Namita Thapar's original offer.
Founders' ask
₹70 L
for 2% equity
Deal accepted on air
₹70 L
₹70 L for 5%
Implied valuation
₹14 Cr
Deal terms (ask implied ₹35 Cr)
Implied valuation is calculated by PitchBase Global as cash ÷ equity share and excludes debt. An offer accepted on television is subject to due diligence and may change or not close.
Sharks on the panel
Documented offers
- Accepted on air
₹70 L for 5%
After the show
We have not found a reliable published report on whether this investment closed after filming.
Company timeline
2019
Company founded
26 Jan 2023
Pitched on Shark Tank India Season 2
Appeared in Season 2, episode 19.
Founders & leadership
Gayatri Gogate
Co-founder
Soumyadeep Mukherjee
Founder & CEO
Started Spice Story around his idea of bottling Indian chutneys as sauces; leads the company as CEO.
Vibhor Rastogi
Co-founder, head of NPD-QC
Sources
- 1.Shark Tank India Season 2 Episode 19 Recap and Review
Leisure Byte · Published 27 Jan 2023 · Accessed 21 Oct 2026Recap blog / aggregator
- 2.Mumbai trio's Spice Story chutney sauces on Shark Tank India
The Better India · Published 1 Feb 2023 · Accessed 21 Oct 2026
- 3.[Funding Alert] Spice Story Gets Funded By a Shark, Raises Rs 70 lakh for 5 pc Equity
Indian Retailer · Published 27 Jan 2023 · Accessed 21 Oct 2026
- 4.This start-up is looking to create a 'Spice Story'
Business Today · Published 10 Mar 2022 · Accessed 21 Oct 2026
- 5.Shark Tank India season 2
Wikipedia · Accessed 21 Oct 2026Encyclopedia (lead only)
Spotted something wrong?
Corrections with a source link are reviewed and applied to the dataset.