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Consumer ElectronicsSeason 1 · Episode 15Partially verified

Hammer Lifestyle

Indian consumer-electronics brand selling smartwatches, true wireless earbuds, headphones, speakers and electric toothbrushes online.

Pitch & term sheet

Shark Tank India Season 1 · Episode 15 · Aired 7 Jan 2022 · Pitch #43

DealClosing not reported

PitchedSmart audio and wearable products

Hammer asked for Rs 30 lakh for 3%. Aman Gupta pushed for a far larger stake and the founders took his Rs 1 crore for 40%.

Founders' ask

₹30 L

for 3% equity

Deal accepted on air

₹1 Cr

₹1 Cr for 40%

Implied valuation

₹2.5 Cr

Deal terms (ask implied ₹10 Cr)

Implied valuation is calculated by PitchBase Global as cash ÷ equity share and excludes debt. An offer accepted on television is subject to due diligence and may change or not close.

Documented offers

  1. 1.Aman Gupta

    ₹1 Cr for 40%

    Accepted on air

After the show

Closing not reported

We have not found a reliable published report on whether this investment closed after filming.

Sources conflictLast checked 20 Oct 2026

Products & where to buy

Company timeline

  1. 2022

    Pitched on Shark Tank India season 1

    Accepted Aman Gupta's offer of Rs 1 crore.

Sources

  1. 1.
    Hammer official website

    Hammer · Accessed 20 Oct 2026

  2. 2.
    Have A Look At The Best Deals On Shark Tank India So Far

    SheThePeople · Published 5 Feb 2022 · Accessed 20 Oct 2026

  3. 3.
    Best Shark Tank India deals (GrowthJockey)

    GrowthJockey · Accessed 20 Oct 2026Recap blog / aggregator

  4. 4.
    Shark Tank India Episode 15: What Happened in the Show?

    BizzBucket · Published 12 Feb 2022 · Accessed 20 Oct 2026Recap blog / aggregator

  5. 5.
  6. 6.
    Swimming with the sharks

    Add to Cart Weekly · Published 3 Oct 2022 · Accessed 20 Oct 2026Recap blog / aggregator

  7. 7.
    India's Best 25 Shark Tank Products Revealed

    Shiprocket · Published 2 Feb 2024 · Accessed 20 Oct 2026Recap blog / aggregator

  8. 8.
    3 Startups That Won Big on Shark Tank India Season 1; Where Are They Now?

    The Better India · Published 18 Feb 2023 · Accessed 20 Oct 2026

  9. 9.
    Shark Tank India season 1

    Wikipedia · Accessed 20 Oct 2026Encyclopedia (lead only)

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